The main objective of this project was to determine how news are produced for online media. To pursue this target, two different kind of methodologies were used: Discourse (or content) analysis and Ethnography, being Pragma-estylistic Analysis, Narrotology, Content Analysis, Multimedia Analysis, Analysis of Interactivity and Hypertext Language Analysis those methods included in the first group. Within the second group, basically semiestructurated interviews and non-participant observation were used.
Spain's Digital Media Evolution en Media Convergence Phenomenon. An Analysis of the Message